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Local Online Marketing and Web Design for Medical & Health Care
Employ Local Online Marketing Strategy : Pull Marketing or Inbound Marketing
Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization and branding.
Inbound Marketing
Concept
This is also known as inbound marketing. The term “inbound” means that your marketing efforts cause prospects to find you when they have an interest. They come to you for answers.
Strategy
Pull makes it easier for researchers to find you. The focus is on creating awareness and increasing brand visibility and generating a lead, particularly online with content that often resides on your website.
Channels
Pull is almost exclusively a web-based method. Online content you create is designed to take responders to a unique landing page to complete a form or place a call to an inbound number found on the landing page.
Online Marketing Application
Establish Web Presence
Create website or landing page, Google business page and Facebook business page.
01
Get Found Online
Optimize business pages, Google local SEO, and build local citation to improve search ranking.
02
Create Content that Converts
Create valuable content, post and share to all online channels, engage and delight customers.
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